![\"Camacho\"](\"http:\/\/emersonscigars.com\/blog\/wp-content\/uploads\/2013\/06\/camacho.jpg\")
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The World\u2019s Leader in Bold Cigars Reveals Most Brazen Move In History<\/p>\n
PINELLAS PARK, FL (Wednesday, June 12th, 2013) \u2013\u2013 Camacho, the world\u2019s leading brand of bold cigars,
\ntoday revealed one of the most brazen moves in their nearly fifty-year history. The brand is taking an
\naggressive stance on the future and aims to reset the bar for bold and full flavored cigars. Nearly all
\nelements of Camacho have been intensified; starting with a bolder brand identity, a fierce assortment of
\nrevamped blends, stunning packaging, and an array of killer consumer experiences that sum up this effort in
\none simple statement \u2013 Camacho is back and bolder than ever.<\/p>\n
The new branding, which features an aggressively-poised scorpion, is a fusion of both the old school
\nheritage and modern day vibe of the brand. The Scorpion mark, a nod to Camacho\u2019s aggressive and
\nentrepreneurial spirit, personifies a number of core characteristics of the brand: power, fearlessness,
\npassion and competition. \u201cThe core values and DNA of who we are have not been altered, the volume has
\nbeen cranked and the focus has been intensified. Our new image is a strong representation both of what we
\nwere and who we have become. It\u2019s a badge of honor to be worn by the powerful, elemental person who
\nseeks to live his life the way we do \u2013 all-out and full throttle,\u201d said Dylan Austin, head of marketing for
\nCamacho.<\/p>\n
Four out of the six blends have been upgraded and taken to heights that most cigars have never dared climb.
\n\u201cWe did an immense amount of work on the blends. It wasn\u2019t about reinventing what people had come to
\nlove; it\u2019s been about getting back to what they had come to love and making additional upgrades along the
\nway. Impact is the most important component of our cigar-making philosophy, along with consistency.
\nWe kept what was great, like our Authentic Corojo, and made it better. For our famed Corojo, a top-grade
\nfifth priming wrapper is now standard \u2013 it\u2019s back to knock your socks off level\u201d, said Austin.
\nOne of the most impactful components to the reintroduction is Camacho\u2019s new team of co-conspirators and
\ncurators of bold lifestyle. Hall of Fame NFL football player and coach, Mike Ditka, Room101 brand owner,
\nMatt Booth and screenwriter, Rob Weiss, have joined Camacho to serve on what the brand calls, the Board
\nof the Bold. \u201cCoach, Booth and Weiss are guys that live the Camacho way of life, they do it pedal to the floor
\neveryday and pull no punches. Each of them anchors what we stand for down to the core, all of them have
\naccomplished great things in life because of their boldness,\u201d says Austin.<\/p>\n
Camacho will hold a national release party on June 20th in Dallas where the brand will be unveiled for the
\nfirst time to media and over 400 hardcore cigar enthusiasts. The launch event is open to the public and
\nthose interested in attending can RSVP on Camacho\u2019s Facebook page (facebook.com\/camachocigars). Also
\nin the works, is a new, immersive in-store brand experience centered on exploring big taste, excellence in
\ncraft and celebrating men big enough, bad enough, bold enough to destroy the status quo. To increase the
\nimpact of these events, Camacho has teamed up with bourbon distillers, craft beer makers, local chefs and
\ncustom car companies. \u201cThe Bold Standard\u201d in-store events are expected to kickoff in late August. For a full
\nschedule of events stay tuned to www.camachocigars.com or visit the brand\u2019s Facebook page.<\/p>\n","protected":false},"excerpt":{"rendered":"
The World\u2019s Leader in Bold Cigars Reveals Most Brazen Move In History PINELLAS PARK, FL (Wednesday, June 12th, 2013) \u2013\u2013 Camacho, the world\u2019s leading brand of bold cigars, today revealed […]<\/p>\n","protected":false},"author":3,"featured_media":4450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[543,546,203,17,22,544,547,548,545,45,549],"acf":[],"yoast_head":"\n